* Rhetoric is the study of how to use language effectively in speech.
* Three parts of rhetoric are called ethos, pathos, and logos.
* Ethos is rhetoric that uses credibility and trust to persuade people.
example: Windex vs. store brand
Mac vs. PC
*Pathos is rhetoric that appeal to your emotions/feelings.
example: Abused dogs commercials
Perfume commercials
*Logos is rhetoric that uses logic/facts to persuade people.
example: medicine/drug ads
car commercials
Over vacation, you must get three examples of ethos, pathos, and logos--one for ethos, one for pathos, one for logos.
Then, you must write a paragraph for each explaining why.
This will all total to 100 points for a quiz grade. This will be your first grade of the new term so you don't want to start off on a bad foot. Here's the breakdown:
25 points = 3 ads
25 points = ethos paragraph
25 points = pathos paragraph
25 points = logos paragraph
We did a sample paragraph together. Here's one we wrote together:
Jane Smith
Ms. Chaves / Mr. Hannah
ELA 9
10 April 2013
In a shoe advertisement for New Balance,
Timberlands, and Sketchers, the advertisement uses pathos to persuade customers
by using emotions. In the advertisement, there is an excited man in the middle
with shoes all around him. This shows that customers will be pursued to buy the
shoes. The comfortable prices (all the shoes are under $71.99) make customers feel
like they can afford them. Therefore, this advertisement for name brand shoes uses
pathos to catch buyers’ attention, a great gift for any man.
Then, we had our paragraph parts activity. There were high stakes for the winning team because each person could add 5 extra points to whatever test/project grade they wanted. I was glad to see you guys had fun with it, but just like in Survivor, there can only be one winner. Each class was really competitive and I was glad to see you enjoyed yourselves, while still doing something academic.
Tomorrow we will play jeopardy to get you ready for the midterm. I believe we will be doing boys vs. girls to amp up the anty so get ready! You don't want to be the person to let your team down.
Study hard!
DEETS:
In-class:
--Ethos/Pathos/Logos
--EPL "vacation work"
--Paragraph Parts Activity
HW (over vacation):
--Find 3 ads (one for pathos, one for logos, one for ethos)
--Write a paragraph for each one explaining why
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